Under pressure from changing patient expectations, regulations, and health care reform, your practice may be one of the many considering new treatment options, including MLS therapy (Multiwave Locked System) for pain relief and reduction.
The new technology offers your team an opportunity to alleviate pain, reduce inflammation, and restore mobility with shorter treatment times and faster symptom improvement. It’s easy to know you’d like these advantages for your patients, but how do you know if this is the right new technology and offering for your practice?
1: Do your patient demographics suggest a demand for pain relief therapy that could be achieved with lasers?
As Baby Boomers age, we will see twice the population of Americans over age 65 by 2030, with the associated presenting symptoms common with age. Start by identifying which current patients could be good candidates for laser therapy now and how you would structure a patient screening process in the future. Common patient symptoms include:
- Muscle strains, sprains, and tears
- Arthritis and other degenerating joint conditions
- Slipped or bulging discs
- Spinal compression
- Injuries to the soft tissues
- Pre- and post-surgical pain
2: Do you have the staffing in place?
From physician time spent outlining protocols and developing clinic pathways, training to identify good candidates, and technicians to conduct treatments, plan ahead for resource needs. Some states do require a physician to be in attendance if this is a concern as you’re researching laser therapy, consider robotic lasers as a solution.
3: Do you know the value proposition and how to educate your patients on it?
As high deductible plans, HSAs, and FSAs grow in popularity, patients take on a consumer mindset. Determine how you’ll market laser therapy services, and what support you’ll receive from the laser equipment supplier.
4: How will you measure success?
Think through what your goals are and create your plan around them. Consider meeting as a team after 10-20 procedures to review screening processes and procedures. Typically, practices will begin to see ROI once completing 2-3 treatments a month. Some have generated as much as $250k/year.
Interested in learning more about MLS therapy for your practice? Download our white paper, Considerations for Medical Laser Equipment Investments, which includes a decision tree to help you map out the answers to the questions above.