Our Company

Cutting Edge is focused on providing non-pharmacological and non-invasive solutions for pain management, wound healing, post-surgical recovery and tissue regeneration.

Overview

With almost 20 years of experience, Cutting Edge is a leader in designing and selling products that address the unique challenges associated with each market we serve. We are a leader in every market in which we compete. We have achieved our leadership position by providing best-in-class laser technology, world-class support and an unparalleled marketing and integration program. Our goal is simple; ensure our customers experience a positive financial return on their equipment investment while helping patients get back to normal activities. It’s really quite simple.

Our opportunity to help is huge. It’s important to note that 80% of the 317 million Americans will experience back pain in their life. Sports medicine injuries result in more than 97 million physician visits per year, including over 18 million patients reporting musculoskeletal symptoms in the knee. Chronic wounds affect 6.5 million patients in the United States alone. As of 2009, an excess of $25 billion was spent annually on the treatment of chronic wounds. The number of patients eligible for the treatment of joint and soft tissue pain is 62 million. Many of the patients summarized above are looking for non-invasive and non-pharmacological options to help them improve the quality of their life. We can help.

By focusing on and ensuring the success of our customers, we have been able to thrive since inception through a niche and unique offering to each of our defined target markets. We ensure our doctors improve their patients’ quality of life while we focus on improving their bottom line. It’s as simple as helping them practice better medicine, which always equals better business.

When you partner with Cutting Edge, you choose a company that has been helping physicians for almost two decades. We would be honored to help you raise the quality of medicine within your practice while improving profits. It’s what we do!

OUR MISSION

Better Medicine, Better Business

Since our founding in 2001, our mission has remained the same; to provide high value medical equipment to healthcare professionals that will improve the quality of medicine practiced while improving their bottom line. We serve over 4,500 medical professionals in niche markets including but not limited to Orthopedics, Podiatry, Chiropractic, Pain Management, Veterinary and Professional Sports Teams.

When you partner with Cutting Edge, you choose a company that has been helping Physicians and Veterinarians for almost two decades. We would be honored to help you raise the quality of medicine within your practice while improving profits. It’s what we do! We are proud to be the exclusive distributor of ASA srl products in the United States.

Logo ASA_White

The Cutting Edge Difference

Marketing Support

For almost twenty years, we have become partners with our customers as opposed to just being their equipment provider. We have two different levels of marketing and integration support programs designed to meet the unique needs of each customer. From general marketing pieces included with purchase to a fully personalized marketing package, these programs will help inform and educate your clients, increase client traffic to your office, and increase the average transaction price per visit.

Additionally, Cutting Edge Campus, our 24/7 online customer portal, gives you access to a library of information pertaining to your laser:

  1. Recorded Webinars

  2. User Manuals & Guides

  3. Online Training Courses

  4. Protocol Guides

  5. Marketing Materials

  6. Helpful Forms

…and much more!

Find out why Cutting Edge, our technology, technical support, field service, installation, and integration programs are considered to be the gold standard within our industry. Remember, we help our customers improve their patients’ quality of life while improving their bottom line. Better medicine equals better business. It’s what we do.

Our opportunity to help is huge. It’s important to note that 80% of the 317 million Americans will experience back pain in their life. Sports medicine injuries result in more than 97 million physician visits per year, including over 18 million patients reporting musculoskeletal symptoms in the knee. Chronic wounds affect 6.5 million patients in the United States alone. As of 2009, an excess of $25 billion was spent annually on the treatment of chronic wounds. The number of patients eligible for the treatment of joint and soft tissue pain is 62 million. Many of the patients summarized above are looking for non-invasive and non-pharmacological options to help them improve the quality of their life. We can help.

By focusing on and ensuring the success of our customers, we have been able to thrive since inception through a niche and unique offering to each of our defined target markets. We ensure our doctors improve their patients’ quality of life while we focus on improving their bottom line. It’s as simple as helping them practice better medicine, which always equals better business.

When you partner with Cutting Edge, you choose a company that has been helping physicians for almost two decades. We would be honored to help you raise the quality of medicine within your practice while improving profits. It’s what we do!

World Class Support and Field Service

At Cutting Edge, we know that world-class service and support is as important as our technology. We cannot control what happens with our installed lasers but we can control how we respond to issues and problems. You can expect us to respond timely, professionally and with competence. We strive to treat our customers like we would like to be treated. We call it the Golden Rule of Service. We take pride in offering a wide range of service and support options designed to meet the unique needs of each customer. Our field service engineers are factory trained and we use only manufacturer’s parts. Our customers consistently rank their experience with our support team as exceeding expectations. It’s really simple. We care.

Our goal is to provide our customers with a variety of service options, including but not limited to our Extended Service Protection Plans, that are priced fairly and supported with the best service team in the industry.

Our Field Service Engineers are Best in Class

Cutting Edge delivers world-class field service through one of the largest and best trained teams in the business. Whether it’s on site service or depot service, all our service engineers are factory trained and industry veterans. Our team has an average tenure of more than ten years of servicing lasers. Most are electronic engineers by trade with a passion for medical lasers. It’s important to note that we secure about one third of our new customers from existing customer referrals. In other words, our customers are satisfied and proud to share their experience with their colleagues. For that, we are grateful.

Our Technical Support is Prepared to Exceed Expectations

The service and support experience usually starts with a customer’s phone call. Our goal is to answer every call with a live voice during our regular business hours. From our perspective, world-class technical support should not start with an automated attendant. While this may be viewed as antiquated by some, we still believe people can deliver much better service than an automated phone system. Lastly, our team is empowered to act quickly and efficiently to determine the best path to world-class support. Everyone on the team can respond immediately with a focus on doing what’s right and delivering the same level of support that we would like to get. As mentioned above, we call it the Golden Rule of Service – treat our customers the way we would like to be treated.

In The News

“What we’re finding is that 90% of our patients are achieving almost 90% relief of their symptoms, which is unheard of. It is the very latest in medical technology, and we are proud to offer our patients something no one else can.”
Ronald S. Lederman, MD
Center for Orthopedic Surgery, Sports Medicine & Physical Therapy